Intercept the needs of professionals: shows content created to promote the news to industry experts, always looking for precise and specific information about the products they buy. Create ultra-specific marketing opportunities by combining the physical sample with a specific visible from a virtual replica or by displaying videos and images created ad hoc: an expert audience has levels of attention and expertise superior to those of the ordinary market. Yours, it can become a SMART RETAIL that leads to a MULTICHANNEL EXPERIENCE where the understanding of products and services is amplified by an interaction that involves physical and digital experiences at the same time.